Perception Management

Perception Management is a moderately honest term. It is Propaganda or even Psyops, the military shorthand for Psychological Operations, although they tend more toward deliberately misleading people.

Perception Management ex Wiki
Perception management is a term originated by the US military. The US Department of Defense (DOD) gives this definition:

Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator's objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.[1]

"Perception" is defined as the "process by which individuals select, organize, and interpret the input from their senses to give meaning and order to the world around them" [2] Components of perception include the perceiver, target of perception, and the situation. Factors that influence the perceiver:

  • Schema: organization and interpretation of information based on past experiences and knowledge
  • Motivational state: needs, values, and desires of a perceiver at the time of perception
  • Mood: emotions of the perceiver at the time of perception

Factors that influence the target:

  • Ambiguity: a lack of clarity. If ambiguity increasing, the perceiver may find it harder to form an accurate perception
  • Social status: a person's real or perceived position in society or in an organization
  • Impression management: an attempt to control the perceptions or impressions of others. Targets are likely to use impression management tactics when interacting with perceivers who have power over them. Several impression management tactics include behavioral matching between the target of perception and the perceiver, self-promotion (presenting one's self in a positive light), conforming to situational norms, appreciating others, or being consistent.[2]

The phrase "perception management" has often functioned as a euphemism for "an aspect of information warfare." A scholar in the field notes a distinction between "perception management" and public diplomacy, which "does not, as a rule, involve falsehood and deception, whereas these are important ingredients of perception management; the purpose is to get the other side to believe what one wishes it to believe, whatever the truth may be."[3] The phrase "perception management" is filtering into common use as a synonym for "persuasion." Public relations firms now offer "perception management" as one of their services. Similarly, public officials who are being accused of shading the truth are now frequently charged with engaging in "perception management" when disseminating information to media or to the general public.

Although perception management operations are typically carried out within the international arena between governments, and between governments and citizens, use of perception management techniques have become part of mainstream information management systems in many ways that do not concern military campaigns or government relations with citizenry. Businesses may even contract with other businesses to conduct perception management for them, or they may conduct it in-house with their public relations staff.

As Stan Moore has written, "Just because truth has been omitted, does not mean that truth is not true. Just because reality has not been perceived, does not mean that it is not real."
The American war machine has its very own bureaucracy. It is huge, growing, pointless, a way of life that keeps thousands or millions off the dole. They have life styles, mortgages, families; they want it, they need it. It is only tax payers money, so that doesn't matter.